• Philosophy

    Two guiding statements that we like (a lot) are:



    1. “Better is always possible...

    ...Whether you can have it or not comes down to time – not money.”


    Progress is accelerating in pretty much every human and physical field as you read this. Our tiny contribution to this is at the forefront of specialist high-end performing Metal Doors & Gates.


    Many products today are better than they were 20 years ago. And many of them are cheaper in terms of real cost.


    How has this come about?

    By progress over time.


    It is why we say it is in your interests to engage us as early as you can (i.e. "Better is always possible...").


    If we cannot bring value to the table we will tell you as soon as we can. Because we recognise that unless we can contribute value it is rather pointless occupying the seats.



    2. “Whole-life value…

    ...is the better option when compared with lowest initial cost,

    or, indeed, when compared with lowest 1, 2, 3…5 year cost – or anything in-between."


    This is true from at least 3 perspectives:

    • Full life cost (the obvious one): Best whole-life value has to be lower total cost than the alternatives at the end of the product’s design life – or it isn't what it says on the tin.
    • Feel + Aesthetics: superior components and design will often look, perform and feel better than their cheaper counterparts.
    • User Experience: less servicing, less replacing, and less break-downs all contribute to a better user/ occupier experience.